TCC Podcast #332: Going Viral on Tik Tok and Other Copywriting Adventures with Chloe Barnes

Chloe Barnes is our guest on the 332nd episode of The Copywriter Club Podcast. Chloe is a copywriter and creator coach who made her freelance gig a full-time income. After going viral on a little platform known as TikTok, Chloe has been able to grow her business by building her personal brand. But what makes good content and how can you use the platform to your advantage? Tune into the episode to find out… You’ll also hear: Why she ended up studying abroad in Sweden and how it changed the projection of her career. Starting a travel blog and getting a full-time content marketing job out of it. How she maintained working a 9-5 and a 5-9. Why she ended up on TikTok in the first place. How she blew up on TikTok on two different occasions and booked out her calendar. Why you need to be okay with the long game and how to be consistent. How she builds her personal brand on TikTok rather than her copywriting expertise. Her process for posting on TikTok and her content marketing strategy. How do you come down from a viral moment? What about haters and trolls? What do you do about them? Balancing the many ideas that come from quick growth and success. Dealing with wrong-fit clients and how to navigate sticky situations. How to develop your own style on social media. Why you don’t have to pay to get started and how it’s holding you back. Press play or read the transcript below. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Chloe's TikTok The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Full Transcript: Rob Marsh:  How long does it take to become an overnight sensation? How much work do you need to put in until something goes viral or your audience starts to find you? And what happens when you finally break through and people want to hear from you? Our guest for this episode of The Copywriter Club Podcast knows the answers to those questions. Copywriter and TikTok sensati