TCC Podcast #291: How to Create an Irresistible Offer with Lander Sulser

Lander Sulser is our guest for the 291st episode of The Copywriter Club Podcast. Lander is a marketing strategist and launch copywriter who helps her clients optimize their offer using her signature framework. Whether you’re trying to help your own clients with their offers or you’re creating your own, be sure to tune into the episode. Check out the conversation: Not knowing how the hell you get to your dreams, but you know you have them. The benefits of using mastermind to leverage your skills and business. How you could get the “in” with big names in the industry by knowing one person. The other benefits and value you can provide as a copywriter other than just the writing component. The process of creating the name for your offer. How to create an irresistible offer in 4 simple steps. What has changed in creating offers since the pandemic? How to hone in on your BIG promise, so your message isn’t diluted. The guarantee – How should we approach it? What we shouldn’t be doing when launching our products. How to create exclusivity around your VIP offer. The better way to craft your USP to stand out from the crowd. Creating purpose for every copy element you’re providing for your client. DFY vs DWY copy services – what’s best for YOUR business? Boundaries you should be setting as a consultant or mentor. You aren’t (always) the ideal client… create the separation. The secret to the end of research and learning during copy projects. Being nicer to ourselves – How do we rewrite the stories we’re telling? Implementing systems and processes will do w h a t for your business?! Why white space in your calendar will create a better business. How to build authority as a highly-sensitive person. This is a not-to-miss episode. Be sure to press play or check out the transcript below. The people and stuff we mentioned on the show: The Copywriter Think Tank Copywriting Income Survey Kira’s website Rob’s website Lander's workshop  The Copywri