TCC Podcast #256: Solving Big Marketing Problems with John Mulry

John Mulry (yes, you saw that right) joins us for the 256th episode of The Copywriter Club podcast. John is a direct marketing expert who was trained by Dan Kennedy. He’s the creator of Email Academy Pro and Expert Authority Formula. If you want to be seen as an expert in your field, this is the episode for you. Here’s how it goes down: The process of writing a book at supersonic speed. Bringing direct response marketing to different countries. Going from fitness expert to marketing master. How helping people can look different for everyone. Bridging the gap to help business owners connect on a deeper level with their audience. The key to being seen as the expert. How unplanned events and experiences can change your life immensely. Should every copywriter write a book? Finding joy in finding your first clients. The acquisition of new skills and how to accelerate your business. Do you need to be great at sales to be great at marketing? What it’s like being the Director of Marketing for Todd Brown. How to acquire new customers in a crowded market. Best practices for building a 3 part acquisition funnel. How to engineer your offer to get repeated stripe notifications. What is AOV and why it’s important for your funnel. The real job of copywriters. (Hint: it isn’t to write words.) Want to uplevel your marketing skills? Listen to the episode or read the transcript below. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground John’s website   Full Transcript: Rob:  One of the things we love about being copywriters is that we're not just hired to make our client's words sound good, we're hired to solve problems. But here's the thing, clients don't always understand that that's what they're asking us to do. They come to us with projects and ask things like, "Can you write my website or can you help with a case study or a sales page?" What they're really asking