TCC Podcast #233: Finding Your Copywriting Lane with Mariah Phillips

For the 233rd episode of The Copywriter Club Podcast, Mariah Phillips shares the secret to building a copywriting business in the nonprofit sector. Mariah is a Digital Marketing Strategist and Copywriter based in Baltimore, Maryland. She teaches entrepreneurs how to market their businesses and tell their stories. If you’ve been looking for a way to make an impact in your copywriting career, give this episode a listen. (Or read.) Here's what we talked about in this interview: •  Mariah’s journey through brand story development and the secret to long standing brands. •  How to write for top nonprofits AND earn a living. •  The right way to build a local community event with the power of words. •  The brilliant way to pivot and share knowledge with others about your expertise. •  A day in the life of an agency writer: sampling 10’s of voices?! •  The truth about going down the rabbit whole. (Can it actually be a good thing?) •  What you need to know about working in fundraising. - and storytelling. •  The formula to learn when writing to people not directly receiving a benefit. •  The better way to navigate a conversation with agencies and their strategy. •  Why you should give more value than your client pays for. •  How to go from scrappy freelance mindset to empowered CEO mindset. •  The quickest, easiest way to NOT connect with your clients. •  Why it’s vital to connect with people where they’re at. •  5 ways you should use the same metaphor. - or shouldn’t. This is an interview you won't want to miss. To hear it, click the play button below. Or school down to read the full transcript below and while you’re reading… subscribe with your favorite podcast app and never miss an episode.   The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Kira: Time and time again, guests on our podcast have told us they started copywriting without actually knowing that what they were doing