TCC PODCAST #224: Warming Up Your Cold Pitch with Bree Weber

Today’s guest for the 224th episode of The Copywriter Club podcast is Bree Weber.  Bree has a somewhat different approach to cold pitching than some past guests we’ve had on the podcast.  One that takes a lot more time, but also seems to get better results.  We ask her not only to divulge all of the secrets to her process, but she also shares a pitch she used to land a big client. One we think will make you want to pause this episode and take note.  Scroll down to have a listen. A few other things we discussed were… •   how she became a copywriter through a process she calls business roulette •   what pet photography, video game streamer and Super Meat Boy all have in common •   what is ethical cold pitching and Bree’s process for making it effective •   how Bree created credibility and authority in her pitches when she had “no portfolio, no fancy names to drop or real stats…” •   how she reinvented herself after losing all of her retainer clients in 2020 •   Bree’s fears and anxieties she’s worked through when it comes to sales •   what she’s done to turn cold pitching on its head; taking it from stigmatized to impossible to ignore •   why Bree is getting responses from prospective clients within minutes instead of days or never •   how Bree creates space in her schedule for thinking intentionally about her business •   what to avoid in your call to action, so you don’t turn prospective clients off •   what advice she would give to herself 3 years ago to fast track her business growth •   breaking down how she uses video to follow up with clients instead of just another email •   tips for bypassing years of experience many need to work with major brands and dream clients •   why Bree stays open in all aspects of her business •   what persuasion techniques have worked for Bree in her pitches •   how to make clients say “thank you” for your pitch instead of just deleting it •   why Bree says to get comfortable with “trying on an identity” •   what has surprised Bree most about her time in th