TCC Podcast #212: Doing Things Right with Liz Painter

Do you ever listen to what our podcast guests share and think, that’s not the kind of business I am building? Today’s guest for the 212th episode of The Copywriter Club Podcast is Liz Painter. She has built a very “normal” copywriting business—one that probably looks a lot like your business. And there’s still a lot here that we can all learn from. Here’s what we asked her about: •   her path from journalist to email strategist and copywriter •   how copywriting and journalism are different and how to write better •   Liz’s writing process and formulas—and how it’s different from others we’ve seen •   the #1 thing she tries to accomplish in the email she writes •   3 different formulas for writing email sequences •   how Liz finds her clients and what she does to get referrals from clients •   what her business looks like today and how it all works day to day •   how Liz has networked herself into several agency relationships •   how she changes boundaries and processes when working with agencies •   her LinkedIn strategy and how it immediately to a new client and more connections •   the “comment first” strategy for finding connections •   going all in on one social media platform and not stretching yourself too thin •   Liz’s sales process—step by step—and how she makes sure to get a “yes” •   what Liz does differently from other clients—she definitely listens more •   the #1 lesson she learned from working with Copyhacker’s agency •   what Liz struggles with in her business—why it took so long to find success •   what she would do differently if she had to start over •   a list of books she recommends for personal improvement •   what she’s doing to save the bees with every project she works with This is a great interview with a copywriter who is doing a lot of things right. To hear it, click the button below. Or scroll down to read the transcript. Better still, subscribe with your favorite podcast app and never miss a show! The people and stuff we mentioned on the show: