TCC Podcast #194: The Anti-Copy Copy Course with Christina Torres

Copywriter Christina Torres is our guest for the 194th guest on The Copywriter Club Podcast. Christina is a member of The Underground and The Copywriter Think Tank so we’ve seen some of the changes she’s made to her business recently. We talked to Christina about her business and the kinds of things she does as a pocket CMO. Here’s most what we covered… •  her story—how she became a copywriter by mistake •  how she got permission to do the thing she really wanted to do •  what she does in her role as a CMO in your pocket •  how she’s worked with copywriters as a CMO to help them grow •  some examples of her work and how she helps people get out of their own way •  how she attracts and connects with her clients •  why she took the time to figure out what she doesn’t like to do •  how she found clients in the the programs she has joined •  the importance of taking a stand in her business and making change •  the idea of a culture and equity audit for the work she does •  how she balances all the things competing for her time •  the catalyst for the new program she’s launching •  what an anti-copy course copy course would look like •  launching even when there’s too much other stuff going on This is a good interview you won’t want to miss. To hear it, click the play button below or subscribe on iTunes or Stitcher. Or scroll down to read a full transcript and see links to what we talked about.   The people and stuff we mentioned on the show: Marie Forleo Laura Belgray Samar Owais Matt Hall Rachel Rogers Christina’s website Christina’s insta Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob:   This episode is brought to you by The Copywriter Underground, the place to connect with hundreds of smart copywriters who share ideas and strategies to help you master marketing, mindset and copywriting in your business. Learn more at TheCopywriterUnderground.com. Kira:   What if you could hang out with serio