Talking with Kevin Gleason of Leatherman

<p><strong>In this Marketing Over Coffee:</strong><br /> In this episode learn about one of America's most iconic brands from Global Brand and Marketing Director Kevin Gleason!</p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC684.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors: <strong><a href= "https://bit.ly/blueshift-moc">Blueshift</a></strong> and <strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c2"><a href= "https://linkedin.com/MOC">LinkedIn</a></strong></p> <p>Where did the idea for the Leatherman come from? 8 years of design and the first order from <a href= "https://www.cabelas.com">Cabelas</a>.</p> <p>Portland: Knifetown USA</p> <p>Covering Product, Branding, and Ecommerce</p> <p>The Everyday Carry market (EDC)</p> <p>The Most Amazing Tool Tales</p> <p><strong>8:11 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. <a href= "https://bit.ly/blueshift-moc">Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc</a></strong></p> <p>Made in the USA. <a href= "https://www.youtube.com/watch?v=VVigeLKusyI">What's it like having this going on in the buildin</a>g</p> <p>Widending of the funnel during Covid</p> <p><a href="https://www.leatherman.com/moments-made.html">The Moments Made Campaign</a></p> <p>Transitioning over the past 10 years from features/benefits to the problems the brand solves</p> <p><strong>17:16</strong> <strong id= "docs-internal-guid-69567b36-7fff-5c1b-0477-4bd226c">We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: <a href= "https://linkedin.com/MOC">Click here to get a $100 for your first campaign!</a></strong></p> <p>Product Marketing</p> <p><a href="https://www.leatherman.com/bond-645.html">The Bond - the latest PST (Personal Survival Tool)</a></p> <p>