Talking the Art of SEO with Stephan Spencer

<p><strong>In this Marketing Over Coffee:</strong><br /> Guest Stephan Spencer brings us up to date on SEO and the new edition of his book <a href="https://amzn.to/3FnPWw0">The Art of SEO</a></p> <p><a href= "http://traffic.libsyn.com/marketingovercoffee/MoC746.mp3">Direct Link to File</a></p> <p>Brought to you by our sponsors: <a href= "https://themailworks.com/moc"><strong>The Mailworks</strong></a> and <a href= "https://www.marketingarchitects.com/book"><strong>Marketing Architects</strong></a></p> <p>Yes, it's a large book - you can get the <a href= "https://www.oreilly.com/library/view/the-art-of/9781098102609/">early raw version from O'Reilly now at this link</a></p> <p>So many things have changed since the last version</p> <p>His agency <a href="https://www.netconcepts.com">NetConcepts</a> - Doing SEO holistically</p> <p>Trying to grok the accelerating rate of change</p> <p><strong>7:27 Get the high ROI only direct mail can deliver , work with a full service direct mail partner. With The Mailworks, hit mailboxes on time, manage every campaign, and track your results easily online.</strong></p> <p><strong>For MOC listeners: set up a free call with one of their experts <a href= "https://themailworks.com/moc">themailworks.com/moc</a></strong></p> <p>The role of AI versus humans in creating remarkable content</p> <p>Skyscraper content and transitioning it to other formats</p> <p>What are the most common SEO mistakes?</p> <p>Technical Challenges</p> <p>His Podcasts on <a href= "https://www.marketingspeak.com">Marketing</a> and <a href= "https://www.getyourselfoptimized.com">Get Yourself Optimized</a></p> <p><strong>19:46</strong> <strong id= "docs-internal-guid-de843fd6-7fff-fad1-1ac5-299fc8dc1024">Unlock the power of TV for your business with a free copy of All-Inclusive TV: How Booming Brands are Reimagining TV Advertising.</strong></p> <p dir="ltr"><strong id= "docs-internal-guid-de843fd6-7fff-fad1-1ac5-299fc8dc1024">Through client stories and firsthand experiences spanning over two decades in the constantly