Taking Your Business Online and Creative Content Ideas

This week’s podcast is all about taking your business online. I thought this would be a good topic for two reasons; Firstly, where we are right now during this pandemic means a lot of people can’t do their everyday business. Secondly, I think a lot of people are realising that they need a bigger presence online, whether they sell online or not. We will be covering the key things you need to be doing to have an online business.    KEY TAKEAWAYS COVERED IN THE PODCAST   If you can take your business online, it is a good way to keep income coming in during this time. If you can’t take your business online, can you teach it? Even if you can’t make money from your business right now, you can still create content. Keep people engaged on your social media platforms and stay on their radar. Give people something that they need right now through your marketing. You need to set up an online presence where people can find you (If you don’t already). There are lots of options for creating an online presence, including social media, website, landing page, sales page or a checkout page. You need to be consistent with your content. If you have the energy, use this time to get the things you never normally get chance to done or have been putting off. Content ideas – Blog Posts, Social Media Posts, Record Podcasts/Videos. Your customers/clients will come back when this is all over but they do need your help doing it themselves right now. Giving free advice/hints and tips will keep you in front of your audience ready for when you are up and running again. You need to be building your email list from today! Check out my previous episodes on building your email list using a lead magnet. You will need some kind of system to help you deliver your online business. If you offer something that can make a difference or solve a problem to your customers/clients and charged for it before then of course you should be charging for it during this time. Giving something away for free does