Taking Aircall from 10 to 60+ Integration Partners in a Year

<p>In this episode of <em>Saas Connect</em> hosted by <a href="https://www.cloudsoftwareassociation.com/"><u>Cloud Software Association</u></a>, Raphael Assaraf, App Ecosystem Manager of Aircall, provides a presentation on how the company grew to over 6,000 customers and 380 global employees since they started focusing on partner growth in 2016. An ecosystem is a core part of their strategy, with more than 80% of their customers using an integration.</p> <p>The following topics are covered in this podcast:</p> <ul> <li>How they got started, their milestones, and a summary of their journey<br> </li> <li>The right foundations and steps to take before executing your ecosystem<br> </li> <li>Building partner apps<br> </li> <li>Lessons learned<br> </li> <li>Aligning product and business and what that entails<br> </li> <li>Tools to use<br> </li> <li>Recruiting your first partners<br> </li> <li>Choosing the right partners<br> </li> <li>Getting partners to build with you<br> </li> <li>Taking the ecosystem to the next level<br> </li> <li>Types of partners<br> </li> <li>Caring about developers<br> </li> <li>Which KPIs to track<br> </li> </ul> <p>Resources Mentioned:</p> <p><a href="https://www.oracle.com/za/index.html"><u>Oracle</u></a></p> <p><a href="https://www.salesforce.com/eu/"><u>Salesforce</u></a></p> <p><a href="https://www.zendesk.com/"><u>Zendesk</u></a></p> <p><a href="https://www.hubspot.com/"><u>HubSpot</u></a></p> <p><a href="https://www.northstar.co.za/"><u>Northstar</u></a></p> <p><a href="https://zapier.com/"><u>Zapier</u></a></p> <p><em>Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at </em><a href="https://contentallies.com/"><em>https://ContentAllies.com</em></a></p>