SWOT Analysis For Designers - RD202

<p>If you ever created a business plan, you’re probably familiar with the term SWOT Analysis, but here’s how designers can use it for their projects.</p> <p class="p1">SWOT stands for Strengths, Weaknesses, Opportunities, & Threats. It’s a process first developed at Harvard Business School in the early 1950s. To run a SWOT Analysis requires four “areas,” such as four pads of paper or perhaps a board divided into four quadrants, each labelled Strengths, Weaknesses, Opportunities, & Threats. Regardless of the medium you use, the process goes like this.</p> <p>By asking questions, you place the answers under one of the four categories. The first two categories, Strengths and Weaknesses, are internal matters you can control. The second two, Opportunities and Threats are external matters that are out of your control.</p> <h2 class="p1">SWOT Analysis for a freelance web design business.</h2> <p>Here are some example questions and answers you might use when doing a SWOT Analysis for a home-based web design business.</p> <h3 class="p1">1) Strengths:</h3> <h4>Questions you could ask:</h4> <ul> <li class="p1">What are the strengths of the business?</li> <li class="p1">What advantages does the business have?</li> <li class="p1">What does the business do well?</li> <li class="p1">What resources does the business have?</li> <li class="p1">What do other people think of the business?</li> </ul> <h4>Possible answers:</h4> <ul> <li class="p1">The designer running the business is fast and proficient at creating web sites.</li> <li class="p1">The designer can use many different design applications.</li> <li class="p1">The designer is very experienced with WordPress.</li> <li class="p1">The designer knows some coding languages.</li> <li class="p1">The designer is great at time management.</li> <li class="p1">The business has many connections with writers, photographers, coders, etc.</li> </ul> <h3 class="p1">2) Weaknesses:</h3> <h4>Questions you could ask:</h4> <ul> <li class="p1">What disadvantages does the business have?</li> <li