Swamp vs. Well Marketing

<p class="MsoNormal">In this episode of Loan Officer Freedom, your top loan officer podcast in the country, Carl White and Steve Kyles discuss <strong>Loan Officer Freedom, what they call a safe haven for loan officers to recharge and take a break from the stressful work environment.</strong> They compare it to an oasis in the middle of a desert filled with sand, carcasses, and skeletons. Carl also loves hummingbirds and lush greenery, which adds to the peacefulness of his vision of Loan Officer Freedom.</p> <p class="MsoNormal">The conversation turns to their successes, with Steve chatting about the recent Puerto Rico Freedom Club event and being inspired by the winners. <strong>They go on to discuss the difference between swamp marketing and well marketing, with swamp marketing being a wide but shallow approach and well marketing being small but deep. They compare swamp marketing to brackish water, which is undrinkable, and well marketing to a deep well with amazing water.</strong></p> <p class="MsoNormal">Carl explains the concept of well digging, which involves attracting a large audience and then identifying the most likely successful candidates for a product or service. For example, inviting real estate agents to a class and filtering out those who have closed at least 8 buyer sides in the last 12 months.</p> <p class="MsoNormal"><strong>Steve emphasizes the importance of having 40 qualified agents who refer at least one deal per quarter to the business in order to close 160 deals per year.</strong> Steve goes over a specific strategy to market with this. Tune in to hear about it…</p> <p class="MsoNormal"> </p> <p class="MsoNormal">Take advantage of our <strong>FREE coaching session.</strong> 60-minutes of a well thought out plan for your specific business – scripts, structure, and strategies! <a href= "http://wrgo.io/TheMarketingAnimals/52942">Schedule Here.</a></p>