Sustainable Practices in Marketing with Carolyn Walker of Response Marketing

<p><span style="background-color: transparent;">On this episode, </span><a href="https://www.linkedin.com/in/carolynwalker/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Carolyn Walker</a><span style="background-color: transparent;">, CEO and Managing Partner of </span><a href="https://www.linkedin.com/company/response-marketing/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Response Marketing</a><span style="background-color: transparent;">, talks about brand building, performance marketing and the evolving landscape of B2B marketing.</span></p><p><br></p><p><span style="background-color: transparent;">The discussion provides valuable insights on optimizing brand portfolios for corporate goals, the interplay between short-term sales and long-term brand growth, and the impact of market dynamics on marketing strategies.</span></p><p><br></p><p><strong style="background-color: transparent;">Key Takeaways:</strong></p><p><br></p><p><span style="background-color: transparent;">(02:06) - The complexities of brand building and performance marketing, and focusing on optimizing brand portfolios for corporate objectives.</span></p><p><span style="background-color: transparent;">(17:23) - The importance of a robust share of voice and engagement in market-share growth.</span></p><p><span style="background-color: transparent;">(26:03) - The commitment required to effectively explore new mediums like podcasting.</span></p><p><span style="background-color: transparent;">(47:41) - The shift towards brand building and its significance for B2B leaders.</span></p><p><span style="background-color: transparent;">(50:00) - The increasing importance of sustainability in B2B marketing and its impact on branding and talent acquisition.</span></p><p><br></p><p><strong style="background-color: transparent;">Resources Mentioned:</strong></p><p><br></p><p><a href="https://www.linkedin.com/in/carolynwalker/" target="_blank" style="background-color: transparent; color: rgb(