Susan Athey | Bringing an Economist’s Perspective to Data Science

<p>With a prolific career spanning academia and industry, Susan’s research focuses on the economics of digitization, marketplace design, and the intersection of econometrics and machine learning. She received her PhD at Stanford Graduate School of Business, and taught at MIT and Harvard before returning to Stanford. She was consulting chief economist for Microsoft for six years and the first woman to receive the John Bates Clark medal for her contribution to economic thought and knowledge. Susan sits on the boards of Expedia, Lending Club, Rover, Turo, and Ripple, as well as the nonprofit Innovations for Poverty Action.</p><p>Throughout her career, she has built upon an early interest in auctions that she developed as an undergraduate at Duke, where she triple majored in computer science, economics and mathematics. Susan first applied her expertise to develop a market-based system for timber auctions in British Columbia that enabled a more efficient allocation of resources that was not subject to trade disputes. The system she developed in the early 2000s is still used today to price almost all of the timber in British Columbia.</p><p>While at Harvard, she was working on auction models for search advertising when she got a call from Microsoft. Steve Ballmer asked if she could come help them develop their new search engine. She had accomplished many of her academic goals: earning tenure at MIT, teaching at Stanford and Harvard and receiving this Clark medal. “I realized that this could be a good moment in my life to take a risk,” she said.</p><p>“Being a part of the birth of a search engine, and particularly the search-advertising platform was I think just a transformative experience for my life,” she said. While the Bing search engine was ultimately not able to compete with Google, Microsoft’s investment in the research yielded expertise in machine learning and cloud computing, which is now the company’s most important business.</p><p>Susan consulted with Microsoft for six years but knew she wanted to continue to