Superbowl Ratings Lead-In Not Enough to Save Struggling Olympics

<p>NBC and the NFL couldn't be happier with the Superbowl ratings. The Superbowl on NBC Sunday night set a massive viewership number...leading to increased potential viewership for the Winter Olympics.</p> <p>Although ratings for the Winter Olympics set a four-year high...when put into perspective Olympics ratings were still not good for NBC. We reveal ratings for the Superbowl...as well as ratings for the Olympics Sunday night on NBC.</p> <p>We compare our affinity to sports to personal relationships...and explain how the International Olympic Committee has been ignoring their audience for years. Causing millions to turn away from the Olympics.</p>