🍺🔍 Suds & Search 17 | Navah Hopkins Director of Paid Search Hennessey Digital

Navah Hopkins is my guest on this episode of Suds & Search. She is the Director of Paid Media at Hennessey Digital. She’s a regular on PPC Hero’s list of The Top 25 Most Influential Experts. Her writing is really exceptional. After this video, check out her column at Search Engine Journal. She’s also a dynamic and in-demand speaker who presents all over the world. A short list of the conferences she’s presented at include SMX, PubCon, HeroConf, Advanced Search Summit, and State of Search. For a limited time, she’s offering free office hours. There’s a link in the intro to schedule a time to speak with her. A self-described “PPC scythe,” Navah loves nothing more than guiding people on a path to profit and victory. During her appearance on Suds & Search, we tasted some local beers and talked about a range of ppc topics. She’s has a wealth of knowledge about quality score and the myriad ways Quality score is misunderstood. We talked about ad copy (the good and the bad). We talked a little bit about a new course on SEMrush about competitive analysis that I encourage everyone to check out. Selfishly, I wanted to know more about message mapping, a topic Navah knows really well. Navah Hopkins Office Hours: (Sat 10 AM ET - 11 AM ET): https://zoom.us/j/323433308 Negative Keyword Post: https://www.searchenginejournal.com/negative-keywords-paid-search-campaigns/365834/ Message Mapping Webinar: https://www.semrush.com/webinars/increase-roi-with-intelligent-message-mapping/ QS April Fools Post: https://www.searchenginejournal.com/how-to-get-perfect-quality-scores/356496/ Twitter: @navahf Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesday's Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDn<br /><p>Subscribe to Suds & Search | Interviews With Today's Search Marketing Experts on <a href="https://mysoundwise.com/soundcasts/1595354728056s">Soundwise</a></p>