Success Tips for 2021

<p> </p><p>First I want to address 5 market issues you need to be aware of to make the most of the opportunities in 2021. Paying attention to these 5 things may help make this next decade a profitable one for you, so you can best serve your clients and ensure your own profitability.</p><p> </p><p>1. The markets are not saturated, consumers are more educated and want more specific products and services from authentic and aligned providers they feel connected ti and who meet their needs.  In the early internet days there was a ‘wild west, anything goes’ mentality and anyone could sell a service or a product, especially coaching, at any price. </p><p>Newsflash:  there is no competition on the internet – it is an interest based marketplace </p><p>Customers don’t want to be dominated, crushed, or overwhelmed with your marketing. They want marketing messages they can connect with, relate to, and that answers their questions.</p><p>With many providers in the marketplace consumers are looking for more specific solutions that meet their needs, addresses their specific issues, and are aligned with their values. In short, they are more discriminating.  If you don’t have the expertise, education, or experience they feel makes you an authentic service or solutions provider, they will choose someone else.</p><p>This is not the time to boast about your ‘lack of business education, training, or skills’ when you are selling your business coaching services.</p><p> </p><p>2. The gig economy has become the self determined economy. I have said for the last 10 years that the corporate model of employment is shifting and we’ll see more of that starting in 2021. As a veteran of the corporate world for 25 years, I started my business after 6 layoffs in 8 years. Especially in the high tech, information services sectors, you’ll see a greater demand for consulting services and fewer long term employment opportunities. If you have a marketable skill in these areas, and it is a wide open market, you should consider going into business for you