Studying the A-List Copywriting Greats?

Links related to this episode: https://www.btmsinsiders.com/courses/think-like-an-a-list-copywriter?utm_source=btms-daily&utm_medium=email&utm_campaign=20210726 (Think Like An A-List Copywriter) https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210726 (High-Velocity Copywriting Training) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210726 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.breakthroughmarketingsecrets.com/ask (Ask Roy Your Question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Should you study the A-list copywriting greats? And if so, should you try to write copy like them? I totally get where this subscriber is coming from with this question… —  Roy, Is it possible to become great at copywriting without actually studying other successful writers? And when we do study them, are we just mixing some of their ways with our own to create copy? Sometimes it feels repetitive. Just using what you already know is proven to work.  - F —  I have a few specific thoughts on this. Including a story from a friend who became incredible at rapping [like, for hip-hop music] that is a perfect metaphor for what we do as copywriters. https://youtu.be/RonV3466Ix0 (Get my thoughts on studying A-list copywriting greats in today’s episode...) Yours for bigger breakthroughs, Roy Furr