Stuck with marketing? Let's discuss the role of a marketing manager.
Stuck with marketing? Let's discuss the role of a marketing manager.

Stuck with marketing? Let's discuss the role of a marketing manager.

Samrat sarakar

11 min
Business & Finance
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Description

<p>Stuck with marketing? Let's discuss the role of a marketing manager. &nbsp;<br> </p> <p>This video briefly explains what a marketing manager is, the role of the marketing manager and what they do.&nbsp;</p> <p>Put simply, a marketing manager is a manager in the marketing department. He or she controls all the market research, understanding and summarizing the customer needs, translating these needs into the company's product portfolio, pricing, channel/distribution (place) and promotional activity of the company to drive customer led sales and profit growth. &nbsp;</p> <p>Chapters in the video:&nbsp;</p> <p>00:00 Introduction&nbsp;</p> <p>00:52 Getting stuck with marketing - overwhelm!&nbsp;</p> <p>01:16 What is the role of the marketing manager?&nbsp;</p> <p>01:43 The purpose and role of marketing&nbsp;</p> <p>02:49 The four marketing things to do first&nbsp;</p> <p>03:16 Product portfolio&nbsp;</p> <p>04:37 Pricing&nbsp;</p> <p>05:05 Place or channel or distribution&nbsp;</p> <p>06:04 Promotions and advertising&nbsp;</p> <p>08:01 People plan&nbsp;</p> <p>09:51 Summary&nbsp;</p> <p>11:11 Book a free strategy session - click the link in description or go to www.stepstogrowth.com</p>

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Stuck with marketing? Let's discuss the role of a marketing manager. - Listen Free | WowFM