Stuart Redsun / WM

<p>You might not think of a waste management company as a leading Purpose Brand but if that’s true you don’t know about WM, a company dedicated to a more sustainable tomorrow. Today we talk to Stu Redsun, Vice President of Brand & Marketing for WM, who is leading the charge to get their story out.</p><p>00:18 - Stu Intro</p><p>03:32 - How did you get to WM?</p><p>08:06 - How does name change play into where the brand is going?</p><p>10:34 - “Big P” brand</p><p>11:52 - Consumer & B2B</p><p>14:16 - How do you use the brand within each channel of business?</p><p>14:57 - Importance of brand purpose living within the company?</p><p>17:31 - What messaging do new employees get at WM?</p><p>19:18 - Has purpose brand led into other categories?</p><p>21:09 - Overcoming perceptions</p><p>23:34 - How much does imaging limit or power the company?</p><p>24:45 - What are you trying to measure?</p><p>26:44 - Circular Economy</p><p>28:22 - Recycling right</p><p>31:02 - Tone of voice</p><p>32:20 - Look and feel</p><p>34:16 - What is WM celebrating in five years</p><p>35:10 - How can people find out more about WM?</p><p> </p><p><a href="https://www.wm.com/">https://www.wm.com/</a></p><p><a href="https://www.linkedin.com/company/waste-management/">https://www.linkedin.com/company/waste-management/</a></p><p><a href="https://www.facebook.com/WasteManagement/">https://www.facebook.com/WasteManagement/</a></p><p><a href="https://www.instagram.com/wastemanagement/">https://www.instagram.com/wastemanagement/</a></p><p><a href="https://twitter.com/WasteManagement">https://twitter.com/WasteManagement</a></p><p><a href="https://www.youtube.com/user/wastemanagement">https://www.youtube.com/user/wastemanagement</a></p>