Streamlining Campaign Merchandise Creation, Production and Fulfillment with Audra Grassia Goodstock and Company

<p><strong>Audra Grassia</strong> is the Managing Partner at Goodstock and Company, part of the Higher Ground Labs incubator class of 2021. With U.S. manufacturers and union printing, Goodstock has created an e-commerce platform for Democratic and Progressive campaigns to provide a tool to create and deliver merchandise that can appeal to a wide range of supporters. </p> <p>We talk about:</p> <ul> <li>the value of campaign merchandise for fundraising, building name recognition, and community support</li> <li>most popular campaign items and the desire to creatively stand out</li> <li>the importance of tracking and reporting purchases of campaign gear</li> <li>why rapid response fulfillment and longer-term planning are both required for driving a strong response for new campaign offerings</li> </ul> <p>@Goodstock_co #campaignmerch #campaignmerchandise #fundraising #HigherGroundLab</p> <p><strong><a title="Goodstock and Company" href= "http://GoodstockCompany.com" target="_blank" rel= "noopener">GoodstockCompany.com</a></strong></p> <p><a title="Goodstock and Company" href= "http://GoodstockCompany.com" target="_blank" rel= "noopener"><strong><img style= "display: block; margin-left: auto; margin-right: auto;" src= "https://assets.libsyn.com/secure/show/69800/goodstock.png" alt= "Goodstock" width="460" height="109" /></strong></a></p> <p> </p>