Strategy Before Tactics: 9 minutes on STP and the 4Ps

<p>Day 3 of my podcast experiment and I want to talk about strategy before tactics and the marketing mix. </p> <p>Strategy before tactics is the key to the way that I approach marketing. </p> <p>You need to do research, segment, target, and position your business before you can move onto tactics. </p> <p>Get my newsletter <a href= "http://www.businessofvalue.substack.com">www.businessofvalue.substack.com</a> </p> <p>Visit my website at <a href= "http://www.davewakeman.com">www.davewakeman.com</a></p> <p>Love tickets or work in tickets, sports, entertainment: <a href= "http://www.talkingtickets.substack.com">www.talkingtickets.substack.com</a></p> <p>Check out my friends at <a href= "http://www.bookingprotect.com">www.bookingprotect.com</a> and <a href= "http://www.activitystream.com">www.activitystream.com</a> for information and ideas on recovering from the pandemic. </p>