Strategies for Successful Product Launching with Jordan West

<p><span style="font-weight: 400;">Jordan West is the founder and CEO of Mindful Marketing, and host of</span> <em><span style= "font-weight: 400;">The Secrets to Scaling Your E-Commerce Brand Podcast</span></em><span style="font-weight: 400;">. Today he joins the show to tell the story of buying his first business at age 22, tripling the sales within 5 years, then selling the store and starting a successful clothing line, “Little & Lively” with his wife, Carmen. Jordan talks about persevering through challenges as an entrepreneur, growing his brands, and launching his own digital marketing company, Mindful Marketing.</span></p> <p> </p> <p><span style="font-weight: 400;">Jordan breaks down the advantages of digital marketing over retail, and shares how he’s found so much success in e-commerce without using third party platforms. He also talks about coupon code tracking, owning the entire customer experience, and building a community around your brand. Next, Jordan walks us through his brilliant “gated launch” marketing strategy, as well as how to create a VIP customer-base from the ground up, and how to use social media to effectively target and advertise to the right demographic. Finally, you’ll hear Jordan’s best tips for using SMS to connect with your customers, and he explains why exclusive products are so psychologically appealing to shoppers.</span></p> <p> </p> <p><span style="font-weight: 400;">Whether you are looking to build your brand on Amazon or otherwise, today’s interview is packed with incredible strategies to help grow your business and take your marketing to the next level. </span></p> <p> </p> <p><span style="font-weight: 400;">For more information about Jordan West and Mindful Marketing, visit</span> <a href= "https://mindfulmarketing.co/"><span style= "font-weight: 400;">MindfulMarketing.co</span></a> <span style= "font-weight: 400;">or check out</span> <a href= "https://www.instagram.com/mindfulmarketingco/"><span style= "font-weight: 400;">@mindfulmarketingco</span></a> <span style= "font-