Storytelling with Social Media and Ice Cream

<p>How do you generate excitement for the Instagram generation? We sit down with Madison Utendahl, a storyteller and pioneering social media strategist. We discuss her experiences with the Victoria Secret's Fashion Show, the Museum of Ice Cream, and now the founder of Utendahl Creative, a brand consultancy.</p><p>--</p><p>Madison Utendahl is a two-time Webby Award winning Content & Social Media Director, specializing in brand-storytelling, social media strategy and experiential marketing. Madison has been a creative on the founding teams of 3 powerful cultural phenomenons: Last Week Tonight with John Oliver, 29Rooms and Museum of Ice Cream. As a Founding Partner at Museum of Ice Cream and former Head of Content & Social, Madison grew MOIC’s digital presence to reach an audience of over 1 Billion people in under 20 months. In 2019, she launched Utendahl Creative, a female focused, branding, social media & content strategy agency, servicing clients such as Refinery29, Milk Bar, Lemon Perfect and Bandier (+more). When she is not playing boss at Utendahl Creative, she can be found as an on-camera video host and producer. Since 2016, Madison has interviewed the likes of Arianna Huffington, Martha Hunt, Marcus Samuelson and many more notables. Madison lives in NYC with her dog, Lou.</p><p><a href="https://www.madisonutendahl.com/" target="_blank">https://www.madisonutendahl.com/</a></p><p>--</p><p>Become a member on Patreon <a href="https://www.patreon.com/norlund"><strong>@norlund</strong></a></p><p>Or head over to <a href="https://thebluersky.com/"><strong>thebluersky.com</strong></a> and click on member.</p><p>Follow on Twitter <a href="https://twitter.com/chris_norlund"><strong>@chris_norlund</strong></a></p><p>Follow on Instagram <a href="https://www.instagram.com/norlund/"><strong>@norlund</strong></a></p><p>Stay positive and thank you so much for listening!</p>