Storytelling, Entertainment & Social Media With MacKenzie Green

<p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">People are visual beings. We see better than we hear. </span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">So how do you create compelling visual aids to explain your creative ideas?</span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">On this episode of Brand-Side, I talk with </span><a href="https://www.linkedin.com/in/mackenzieagreen/" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>MacKenzie Green</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">, an award-winning marketer and branded entertainment maverick who is currently the Social Media Director at </span><a href="http://www.bet.plus" target="_self"><span style="color: rgb(17,85,204);background-color: transparent;font-size: 12pt;font-family: Arial;"><ins>BET+</ins></span></a><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">, a new streaming platform that focuses on black culture and stories.</span><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">MacKenzie and I discussed:</span></p> <ul> <li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">What innovation is and what it isn't</span></li> <li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">How to approach diverse audiences in marketing</span></li> <li><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Tips for doing a personal audit to improve your craft as a marketer</span><br></li> </ul> <p><span style="color: rgb(29,28,29);background-color: transparent;font-size: 12pt;font-family: Arial;"><em