Story of a man who took Pepsi's joke too seriously ...

In 1996 Pepsi came up with a reward point scheme to sell more Pepsi. To advertise the reward point system Pepsi also aired a cool TV commercial. In the TV commercial, a teenager was featured in cool clothes and glasses walking out of a military plane. In many things on commercial Pepsi points were listed to get that item e.g. T-shirt for 75 Pepsi points. Listen to the podcast to know what happened next resulted in accidentally huge success of the marketing campaign...