Stories and Advice from 15 Years in the Affiliate Trenches with Matt McWilliams [Ep.145]

<p><span style="font-weight: 400;">Considering Google was created only 25 years ago, finding someone who has been working in the online marketing and affiliate industry for almost 18 years is rare.</span></p> <p><span style="font-weight: 400;">All the way back in 2005, Matt McWilliams created an affiliate program in a last-ditch effort to earn money for his business that was nearing bankruptcy. The affiliate program took off, growing from zero to more than $1,000,000 a month in only 18 months. Matt hasn’t looked back since.</span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;"><br /></span><span style="font-weight: 400;">In this episode, Matt gives us a behind-the-scenes look at what it's like to run an affiliate program. </span></p> <p><span style="font-weight: 400;">We dive into Matt’s war stories from years in the industry, the foundations of a good affiliate program, and why Matt has chosen to stay in the affiliate world for so many years. Matt explains, </span></p> <blockquote> <p><em><span style="font-weight: 400;">“The thing I love about affiliate marketing is it's relatively risk-free because you don't pay affiliates until you make money. Whereas you have to pay Facebook before you make any money from your Facebook ads.”</span></em></p> </blockquote> <p><span style="font-weight: 400;">Matt also sets the story straight on the difficulties of creating an affiliate program, explaining that it takes time to build up a steady flow of revenue and that attracting the right breed of affiliate partners can be a trial-and-error process.</span> <span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;"><br /></span><span style="font-weight: 400;">If you’re thinking of joining the affiliate industry, then don’t miss out on this peek behind the curtain from an affiliate program veteran.</span></p> <h3>Topics Discussed in This Episode:</h3> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Matt’s background and how he got involved in th