Stimulating stories or fantastic flavours: what sells coffee?

Behind every cup of coffee is a farmer. What happens when you reach out and get to know who they are?<br /><br />Scott and Jools put to the test whether a coffee farmer's story is more powerful than the flavours in the cup.<br /><br />What is the right way to communicate the story of the farmer to the coffee drinker?<br /><br />You can support the show by supporting our wonderful sponsors!<br />If you want truly transparent coffee, ask your roaster to get iFinca Verified: <a href="http://bit.ly/2Ydpxdz" rel="noopener">http://bit.ly/2Ydpxdz</a><br />Discover how much CO2 is produced in each litre of Oatly compared to cow's milk: <a href="http://bit.ly/3aidSA3" rel="noopener">http://bit.ly/3aidSA3</a><br /><br />Help other people find the show by leaving a review on...<br />Apple Podcasts: <a href="http://apple.co/39iTRdk" rel="noopener">http://apple.co/39iTRdk</a><br />Castbox: <a href="https://bit.ly/39iUhjU" rel="noopener">https://bit.ly/39iUhjU</a><br /><br />Do you want us to feature more farmers on the show for series two? Tell us!<br />Caffeine Magazine: <a href="https://bit.ly/3oijQ91" rel="noopener">https://bit.ly/3oijQ91</a><br />Jools Walker: <a href="http://bit.ly/39VRGew" rel="noopener">http://bit.ly/39VRGew</a><br />Filter Stories: <a href="https://bit.ly/2Mlkk0O" rel="noopener">https://bit.ly/2Mlkk0O</a><br /><br />Meet Luz Chacon here: <a href="http://bit.ly/3sYPcnz" rel="noopener">http://bit.ly/3sYPcnz</a><br />Enjoy the Geisha roasted by Amoret here: <a href="http://bit.ly/2OAH39X" rel="noopener">http://bit.ly/2OAH39X</a>