Steve Luttmann / Hercules Mulligan

<p>On today’s #BrandsInAction #podcast episode, we welcome Steve Luttmann, a serial innovator and entrepreneur. Maybe it’s because Steve has the rules down from his time in the traditional packaged goods space that he’s found ways to break them into pieces to create so many amazing brands in the spirits category over the last few decades. His newest, Hercules Mulligan, is another hit 🥃</p><p>00:18 - Steve Intro</p><p>01:53 - Journey to Hercules Mulligan</p><p>03:35 - Who was Hercules Mulligan?</p><p>08:01 - What category is the drink in?</p><p>10:15 - What did you bring from packaged goods background?</p><p>11:50 - Brand look and feel</p><p>15:13 - Brand articulation</p><p>15:41 - Tone of voice</p><p>17:02 - Distribution with Flaviar</p><p>18:52 - How are you driving awareness?</p><p>20:42 - How bartenders/mixologists are serving it</p><p>22:10 - Covid affecting business</p><p>23:22 - What does the brand stand for?</p><p>24:22 - Small p purpose brand</p><p>25:40 - Using influencers</p><p>26:50 - Work with Sephina</p><p>28:46 - Work with Betty Buzz</p><p>29:59 - What else are you working on?</p><p>32:08 - What’s next for Hercules Mulligan?</p><p>33:07 - Where can you find Hercules Mulligan?</p><p> </p><p><a href="https://www.linkedin.com/in/steveluttmann/">https://www.linkedin.com/in/steveluttmann/</a></p><p><a href="https://www.herculesmulligancompany.com">https://www.herculesmulligancompany.com</a> </p><p><a href="https://www.instagram.com/herculesmulligancompany/">https://www.instagram.com/herculesmulligancompany/</a></p><p><a href="https://twitter.com/HMulliganCo">https://twitter.com/HMulliganCo</a></p><p><a href="https://www.facebook.com/HerculesMulliganCompany">https://www.facebook.com/HerculesMulliganCompany</a></p><p><a href="https://www.linkedin.com/company/hercules-mulligan-company/">https://www.linkedin.com/company/hercules-mulligan-company/</a></p>