Steve Hall - Selling at C-level in 2023

<p>Is selling to senior executives different?</p> <p> </p> <p>Steve talks through how and why plus what to do.</p> <p> </p> <p>It is worth paying attention as research shows that salespeople are not very good at it (according to the execs and its their opinion that matters).</p> <p> </p> <p>We discuss some of the common mistakes and how to avoid them.</p> <p> </p> <p>Many of these are made when trying to operate 'at scale' but that doesn't mean that the work can't be made more effective.</p> <p> </p> <p>The key is to target the right opportunities and invest time to develop the right message.</p> <p> </p> <p>Meetings with execs also need handling carefully with a higher risk of these being cut short when they don't add value.</p> <p> </p> <p>How would your approach fare it in the board room?</p> <p> </p> <p>Connect with Steve on LinkedIn: <a class= "pv-contact-info__contact-link link-without-visited-state t-14" href= "https://www.linkedin.com/in/stevehallsydney?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3Bs3RtsclpSleLHH1GUyizVw%3D%3D" data-ntt-old-href="https://www.linkedin.com/in/stevehallsydney" data-artdeco-is-focused= "true">linkedin.com/in/stevehallsydney</a></p> <p> </p> <p>Take the Scorecard:  <a href= "https://collaborativeselling.scoreapp.com/">https://collaborativeselling.scoreapp.com/</a></p> <p> </p> <p> </p> <p> </p>