Steve Gordon: Creating a Buzz with Your Book

<p><strong>In this episode, Steve Fretzin and Steve Gordon discuss:</strong></p><ul><li>Why you should write a book (and how it can help your law firm grow). </li><li>Changing your introduction and cementing your place as the expert. </li><li>What it takes to write a book today. </li><li>Using your book to get the right kind of clients. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>You can build your network and get referrals by sharing information. Writing a book allows you to disseminate that information more widely and effectively.</li><li>Be a part of an organization that works to lift one another, not just lift yourself. </li><li>The perceived hardest part of writing a book is actually the easiest part of it - writing it. There is a pattern and a structure that works well to reach audiences. You know your content and you are the expert. </li><li>Your client doesn’t want a textbook, they want a transformation. Show them the transformation and the process. That makes a great lead-generating book. </li></ul><p> </p><p><i><strong>"There is no way to contain all of your expertise and give it all away in a 100 to 150 page book. That's not the purpose of a book." —  </strong></i><strong>Steve Gordon</strong></p><p> </p><p><strong>Thank you to our Sponsors!</strong></p><p>Legalese Marketing: <a href="https://legaleasemarketing.com/">https://legaleasemarketing.com/</a></p><p>Moneypenny: <a href="https://www.moneypenny.com/us/">https://www.moneypenny.com/us/</a></p><p>Practice Panther: <a href="https://www.practicepanther.com/">https://www.practicepanther.com/</a></p><p> </p><p><strong>Episode References: </strong></p><ul><li>The Ultimate Sales Letter by Dan Kennedy - <a href="https://www.amazon.com/Ultimate-Sales-Letter-4Th-Customers-ebook/dp/B004J35JFU/">https://www.amazon.com/Ultimate-Sales-Letter-4Th-Customers-ebook/dp/B004J35JFU/</a></li></ul><p> </p><p><strong>Connect with Steve Gordon:  </strong></p><p>Website: <a href="https://milliondollarauthor.io/">https://milliondollarauthor.io/</a></p><p