Steps We Can Take to Optimize Existing Content with Zoe Hawkins of Sumo Logic

<p>Zoe Hawkins, Principal Content Manager at Sumo Logic, joins Brett to discuss steps content marketers can take to maximize their existing content. Maybe an article or blog post wasn’t a home run the first time around, but that doesn’t mean it doesn’t have potential. Work smarter, not harder with a little updating, refreshing, and help from AI.<br> <br><a href="https://thejuice.registration.goldcast.io/events/36c626eb-83a3-4ddd-8379-eef2f48023e9">Register for How to Answer, "What's the ROI of Our Content Marketing Program?"</a> (Digital Event) </p><p><a href="https://www.thejuicehq.com/modern-day-marketer">Sign up for Modern Day Marketer</a> (the newsletter)</p><p>Follow Zoe:| <a href="https://www.linkedin.com/in/moonstormer/">LinkedIn</a>| <a href="https://www.sumologic.com/">Sumo Logic</a> <br>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>