Steffen Daleng on marketing beyond commodities

<div style="font-weight: 400;"> <div> <p><span style="font-size: 10pt;"><a href= "https://www.linkedin.com/in/steffendaleng/" target="_blank" rel= "noopener">Steffen Daleng, Chief Marketing Officer at Booktopia</a> sits down with Mark Jones to discuss how to create a frictionless user experience, converting digital laggards and Booktopia’s growth to become the biggest online book store in Australia.</span></p> </div> <div> <p><span style= "font-size: 10pt;"><strong>Resources</strong> </span></p> </div> <div> <ul> <li data-leveltext="-" data-font="Arial" data-listid="1" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"> <span style="font-size: 10pt;"><a href= "https://www.booktopia.com.au/" target="_blank" rel= "noopener">Booktopia</a> </span></li> <li data-leveltext="-" data-font="Arial" data-listid="1" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"> <span style="font-size: 10pt;"><a href= "https://www.cmo.com.au/article/686019/what-booktopia-cmo-doing-ensure-brand-partnerships-flourish/" target="_blank" rel="noopener">What Booktopia's CMO is doing to ensure brand partnerships flourish - CMO.com.au</a> </span></li> <li data-leveltext="-" data-font="Arial" data-listid="1" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"> <span style="font-size: 10pt;"><a href= "https://mumbrella.com.au/booktopia-announces-restructure-of-its-marketing-team-691264" target="_blank" rel="noopener">Booktopia announces restructure of its marketing team - Mumbrella</a> </span></li> </ul> </div> </div> <div style="font-weight: 400;"> <div> <p><span style="font-size: 10pt;"><strong>You might also like…</strong> </span></p> </div> <div> <ul> <li data-leveltext="-" data-font="Arial" data-listid="2" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"> <span style="font-size: 10pt;"><a href= "https://www.thecmoshow.impactinstitute.com.au/episodes/amy-smith-on-brand-purpose-at-t2-tea" target="_blank" rel="noopener">Amy Smith on brand purpose at T2 Tea</a> </span></li> <li data-leveltext="-" data-fon