Steering Group Specials: Mobile In-App

<p>What are the benefits of mobile app vs mobile web advertising? What can you measure in-app? Is it all just gaming? And what on earth is an SDK? If you’ve ever found yourself pondering these questions, fear not. We’ve gathered experts from our Mobile In-App Steering Group to give us a key insight into how to use in-app advertising - from those in the know. Featuring Sandra Schneider from ironSource, Russell Burden from AppsFlyer and Richard Smith at Adjust.</p><br><p>Find out more about our Mobile In-App Steering Group here: <a href="https://www.iabuk.com/steering-group/mobile-and-in-app" rel="noopener noreferrer" target="_blank">https://www.iabuk.com/steering-group/mobile-and-in-app</a></p><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>