Startup Growth with Steven Kalifowitz, CMO of crypto.com

<p><a href="https://www.linkedin.com/in/skalifowitz/">Steven Kalifowitz</a> is the Chief Marketing Officer at <a href="https://crypto.com">Crypto.com</a>. As an Emmy award winning producer, juror and speaker at industry events including SXSW and Cannes Lions, he has seen it all. From producing shows at HBO to advising big brands at Twitter, from launching a tech startup in NYC and now growing Crypto.com, he candidly shares his perspective on marketing, brand building and startup growth. Highlights from the episode:</p><ul> <li>Investing in brand before having product market fit is a distraction and it will literally kill you.</li> <li>Software isn't about an end-product, it's about a process.</li> <li>The exclusivity inherent to leveraging “traditional” media helps communicate trust. </li> <li>Digital banners are like taxi tops, all about reach and frequency, not just clicks. </li> <li>The myth of build it and they will come.</li> </ul><p><strong>Resources</strong></p><ul> <li><a href="https://adage.com/creativity/work/localizecity-find-truth-find-home/2206831">Localize.city Brand Campaign in NYC</a></li> <li><a href="https://www.goodreads.com/book/show/61329.Crossing_the_Chasm">Crossing the Chasm</a></li> <li> <a href="https://www.allbirds.com">Allbirds</a> vs. <a href="https://www.warbyparker.com">Warby Parker</a> </li> <li>Connect with Steve on Twitter <a href="https://twitter.com/skalifowitz">@skalifowitz</a> </li> </ul><p><br></p>