Sprinkles Co-Founder, Candace Nelson, On Building A Brand From Scratch

<p><span style="font-weight: 400;">I’m joined by Candace Nelson, the serial entrepreneur known for co-founding Sprinkles, the world's first cupcake bakery and ATM. She takes us behind-the-scenes on how she bootstrapped Sprinkles and revolutionized the dessert industry. She shares tangible tips for bringing your branding vision to life, explains why you should be leaning into your feminine side as a woman in business, and highlights the role that community and mentorship have played in her success. </span></p> <p> </p> <p><span style="font-weight: 400;">Candace’s latest book,</span> <a href="https://www.readsweetsuccess.com/"><span style= "font-weight: 400;">Sweet Success</span></a><span style= "font-weight: 400;">, is a beginner’s guide to entrepreneurship from the lens of a first-time founder. She talks about what inspired her to pass her wisdom on to the next generation of changemakers and what readers can expect when they pick up a copy. Plus, Candace gets candid about what it looks like to balance business, motherhood, and life during busy seasons. </span></p> <p> </p> <p><strong>In this episode we talk about:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Looking for opportunities where you can elevate everyday life and challenge the status quo </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The #1 thing mindset shift you have to embrace if you want to charge a premium for your services or products </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why being consistent is crucial for your brand identity and growth </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Candace is diversifying and disrupting the venture capital space </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What Candace wishes more people knew about her entrepreneurial journey </span></li> </ul> <p> </p> <p><strong>RESOURCES: