Spotify Acquired 'The Ringer' Podcast ($15M In Revenues) - Here's What It Means | Ep. #1306

<p><span style="font-weight: 400;">In episode #1306, we discuss Spotify’s acquisition of The Ringer. The podcasting industry is growing exponentially and Spotify wanted to make an aggressive move toward growing its market share. Tune in to hear why this was a super smart decision on their part!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li>[00:25] <span style="font-weight: 400;">Today’s topic: How Spotify Acquired The Ringer.  </span></li> <li>[00:42] <span style="font-weight: 400;">The solid financial results for Spotify in Q4 of 2019.</span></li> <li>[00:56] <span style="font-weight: 400;">How Spotify recognized exponential growth in podcast hours streamed.</span></li> <li>[01:24] <span style="font-weight: 400;">Realizing that they needed to acquire a big podcast to double down on opportunities.   </span></li> <li>[01:53] <span style="font-weight: 400;">The impressive retention rates of the Marketing School podcast.</span></li> <li>[02:09] <span style="font-weight: 400;">Why Spotify’s decision makes a lot of sense.</span> </li> <li>[02:39] <span style="font-weight: 400;">Keep in mind that all good channels eventually become crowded.  </span></li> <li>[03:09] <span style="font-weight: 400;">Spotify’s market share around podcasting and how they’re more aggressive than Apple. </span></li> <li>[03:48] <span style="font-weight: 400;">The number of downloads The Ringer podcast is getting. </span></li> <li>[04:07] <span style="font-weight: 400;">Start comparing your Apple Podcast and Spotify analytics for your podcast. </span></li> <li>[04:50] <span style="font-weight: 400;">How our podcasts and Eric’s own podcast are performing.  </span></li> <li>[05:56] <span style="font-weight: 400;">The proposed price for The Ringer stated by Bill Simmons: $100 million. </span></li> <li>[06:25] <span style="font-weight: 400;">That’s it for today!</span></li> <li>[06:26] <span style="font-weight: 400;">To stay updated with events and learn more about our mastermind, go to the</span> <a href= "https://marketin