SPI 448: How to Use Scarcity and Urgency to 10x Your Sales and Marketing with Jack Born

<p>#448: Our job as marketers to help people make decisions, even life-changing ones. Creating scarcity and urgency ("scurgency," as I once heard someone put it) is the name of the game.</p><p>Why is scarcity so necessary and what can it do for us? What's the psychology of selling, how do you set deadlines in a genuine way, and how do you help someone commit to life-changing action? Jack Born, today's guest, has the answers to those questions and more, plus a story about kitesurfing that perfectly illustrates the power of deadlines</p>