Special Episode: 2 Pricing Professionals Debate

<p><strong>Mark Stiving</strong> is a widely recognized pricing expert and marketing pro who teaches companies how to boost revenues and realize their true value. He is the host of the Impact Pricing podcast, helping people win more business at higher prices through value, and has authored three books which all revolve around pricing.</p> <p><strong>Ron Baker</strong> is the Founder of VeraSage Institute, dedicated to helping professional knowledge firms bury the billable hour and trash timesheets. He has published seven books around the topics of business and pricing, and also is a radio talk-show host for The Soul of Enterprise.</p> <p>In this episode, Ron engages in a pricing metric discussion with Mark as they share their insights on cost-plus, hourly pricing, and subscriptions.</p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li>Deep dive into discussions about different pricing metrics, focusing on cost-plus, hourly, and subscriptions</li> <li>Find out why putting time in your service and charging by the hour isn’t an ideal way to charge clients</li> <li>Understand why providing value is better than charging hourly or using cost-plus pricing</li> </ul> <p> </p> <p align="center"><strong>“There's always going to be people and businesses that use cost-plus and other inferior methods like hourly. They're going to be out there, but they're just not where my focus is. My focus is on the other end, trying to help people price and create more value so they can capture more value. I'm not interested in working for people that want to price in an inferior manner, because I think that means they're not providing enough value to you.”</strong></p> <p align="center">– Ron Baker</p> <p> </p> <p><strong>Topics Covered:</strong></p> <p>01:17 – Mark’s five top reasons/times when cost-plus pricing makes sense</p> <p>04:36 – Reacting to Mark’s five reasons / doing value-based pricing along with cost-plus pricing</p> <p>08:13 – Pricing in micro and macro level businesses: cost-plus vs valu