SPA Girls EP241 - Power Words

<p>In this episode we talk about power words. Those take action words that entice someone to click the link on your ad. Click buy now on Amazon. Keep reading the next chapter of your book even though it's well past bedtime.</p> <p>There are different types of power words that you could use in your copy to trigger a response in your readers, to take them from merely browsing to actually buying.</p> <p> </p> <p>Greed words - we want more!</p> <p>Bargain, bonus, cheap, discount, 99c, ultimate, expires, limited, new, now, before, ultimate, value, running out. (don't miss out!)</p> <p> </p> <p>Curiosity words - what's going on?</p> <p>hush-hush, banned, be the first, behind the scenes, class full, little known, login required, sneak peek, strange, top secret, unauthorized, insider. (not everyone knows about this...)</p> <p> </p> <p>Sloth words - how can I make this easier?</p> <p>All-inclusive, cheat sheet, downloadable, easy, effortless, kickstart, how-to, in less than, piece of cake, roadmap, freebie, gift, guide, no problem. (I want to do it but only if it's easy)</p> <p> </p> <p>Lust words - I really, really want this!</p> <p>Captivating, compelling, crave, dirty, mind-blowing, steamy, sex, urge, forbidden, exposed, mouthwatering, naughty. (How can I not want this?)</p> <p> </p> <p>Vanity words - I don't want to look bad...</p> <p>At the top, amazing, awe-inspiring, boost, booming, fearless, sassy, saucy, spectacular, jaw-dropping, kick-ass, legendary, conquer, courage, hero, dazzling. (How can I be like this?)</p> <p> </p> <p>Trust words - They know what they're talking about.</p> <p>Approved, accredited, authority, official, results, secure, refund, proven, well respected, world wide, USA Today bestseller, NYT bestseller. (I can trust this to be good)</p> <p> </p> <p>Anger words - This makes me angry!</p> <p>Abuse, agitate, arrogant, backstabbing, foul, greedy, hostile, lies, loser, ruthless, smug, sneaky, brutal, morally bankrupt, diminish, evil, victim, violent, payback. (I hate those nasty peeps, I love it wh