Sonic Branding Evolved: A Conversation with Uli Reese - Part 1

<p><em>“And what's interesting is the agency usually comes back and says 'this is amazing, how did you... this sounds, like, better than our music productions! This is, like, so authentic! This has grip! This seems like the Beatles in the garage!' And I said 'that's what every agency guy wants.' They want to find the Beatles in the garage, or Coldplay, or U2, or whatever, and be able to say 'I was the first one who heard this.'" -- </em>Uli Reese</p><p>&nbsp;</p><p>This week’s guest left his hometown of Stuttgart to attend university in Los Angeles and begin his career as an orchestra conductor, composer, and orchestrator in Hollywood, working on shows like Paramount’s <em>Star Trek: The Next Generation</em> and Disney’s <em>DuckTales</em>. He's an author, scholar, and co-owner of sonic-branding consultancy Amp, a five-time Cannes Lions speaker, and he's considered one of the main thought-leaders in the audio branding industry. From a Lion to an Emmy, he's won almost every industry award possible for his work, and over the last decade, Uli's book series <em>101 Great Minds on Music, Brands and Behavior</em> added a significant contribution to the education and understanding of sonic branding on both the agency and brand side.</p><p>Through over two hundred conversations with the most influential leaders in marketing, his mission is to change the conversation we’re having about sonic branding. His name is Uli Reese, and I have no doubt this conversation will be as fascinating as it is enlightening. So buckle up!</p><p>As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes.&nbsp; And if you have questions for me, visit <a href="http://www.audiobrandingpodcast.com/" rel="noopener noreferrer" target="_blank">www.audiobrandingpodcast.com</a> where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available. And if you’d consider it, I’d love to hear what you think of the podcast! You can lea