Something Google Doesn't Want You to Know | Ep. #575

<p>In episode #575, Eric and Neil discuss the secret that Google doesn’t want you to know. Tune in to hear how branding and industry niches play a part.</p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li>[00:27] Today’s Topic: <em>Something Google Doesn't Want You to Know</em></li> <li>[00:36] Google is emphasizing brands right now.</li> <li>[00:52] The most popular brands within a niche will be the top results.</li> <li>[01:20] If you focus on building a brand, you will do better in the long run.</li> <li>[01:41] Neil noticed that by leveraging branding, his ranking skyrocketed.</li> <li>[02:00] He took a lot of the currently popular models and had them hold up signs that said, “Who is Neil Patel?”</li> <li>[02:09] This caused people to increase searches for Neil.</li> <li>[02:23] He ranked high for online marketing after that.</li> <li>[02:55] Warren Buffett talks about building a moat (something to protect your business).</li> <li>[03:21] The new moat is building a brand.</li> <li>[04:22] By dominating the brand within your niche, you are guaranteed to do well.</li> <li>[05:03] By leveraging marketing channels with your brand, it will lead to success, but it will take a while to build.</li> <li>[05:24] It took 2-2.5 years for Eric to build his brand.</li> <li>[06:02] You can’t sell a personal brand, but you can sell a corporate brand with ease.</li> <li>[06:27] When you have a brand, you have more options available in terms of marketing.</li> <li>[06:45] A lot agency owners try to drag each other down, because it is so competitive.</li> <li>[07:04] Your brand opens you up to greater opportunities.</li> <li>[07:10] Listen to past episodes on how to build a brand.</li> <li>[07:23] That’s all for today!</li> <li>[07:27] Go to <a href= "http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!</li> </ul> <p><strong>Leave some feedback:</strong></p> <ul> <li><strong>What should we talk about next?</strong> Please let us know in the comments below.</li> <li><s