Solving the Complexities of B2B eCommerce with Arno Ham

<p><strong>Connect with Arno Ham:</strong></p><p><strong>Linkedin: </strong>https://www.linkedin.com/in/arnoham/</p><p><strong>Website:</strong> https://www.sana-commerce.com/</p><p><strong>Lisa Ryan:&nbsp;</strong>Hey, it's Lisa Ryan. Welcome to the Manufacturer's Network Podcast. Our guest today is Arno Ham. Arno is the Chief Product Officer of Sana Commerce. Sana helps manufacturers, distributors, and wholesalers succeed by fostering lasting relationships with customers who depend on them and making their SAP or Microsoft Dynamics ERP and eCommerce work as one. He studied computer science and has been a driven eCommerce manager for years for big (retail) accounts such as Heineken, AkzoNobel, and Michelin. In his free time, Arno enjoys maintaining the webshop for the band and music society he plays in. So Arno, welcome to the show.</p><p><strong>Arno Ham:</strong>&nbsp;thank you. Thank you, Lisa, for having me. I'm excited.</p><p><strong>Lisa Ryan:&nbsp;</strong>So, share a little about your background and what led you to do what you're doing.</p><p><strong>Arno Ham:&nbsp;</strong>Everything is with technology. I am a nerd. I started computer science. I started working here at a company that was an agency digital agency. We built many web store websites back then, mainly for these big weak retailers. But at some point, we came across businesses with other needs. B2B companies - and it was already more than 10, 15 years ago.</p><p>By helping them, we realized how we could help B2B companies, manufacturing companies, or wholesalers to do business online. , you need to do something differently. We can talk more about it later today. But the funny thing is that was the moment when Sana was born because we said, Hey, guess what? You talked in the intro about the long-lasting relationships that our customers want with their customers. In B2B, that's important. If you do, if you're shopping online as a consumer, you may buy something that you wear at the lowest price or where you can get the quickest shipment.</p><p>B