Solving Subscription Fatigue with Personalisation and Retention

<p>In the next two years, more than 200 small-to-large media houses will put their exclusive and analytical content behind a paywall. This is bound to fragment the subscription market and cause further confusion among consumers. Not to forget, this can result in an uproar caused by subscription fatigue.</p> <p><br /> Statistics indicate that existing subscribers and loyalists are more likely to experience subscription fatigue. So how do publishers conquer this? Join Vishal Dembla, SVP - Asia, The Economist, Nash David, Content Marketing Director, iZooto and Sunny Sen, co-founder ConsCent for an in-depth conversation where they discuss 5 ways publishers can help subscribers beat subscription fatigue.</p>