Software Product Manager Melissa Perri Got Stuck in the "Build Trap"

<p>Author of <a href="https://amzn.to/2XHq5vb"><em>Escaping the Build Trap</em></a></p> <p>Show notes: <a href="Show notes: https://www.markgraban.com/mistake96">https://www.markgraban.com/mistake96</a></p> <p>My guest for Episode #96 of the <a href="http://myfavoritemistakepodcast.com/">My Favorite Mistake podcast</a> is <a href="http://melissaperri.com/">Melissa Perri</a>.</p> <p>She is the author of the book <a href="https://amzn.to/382Rh9J"><em>Escaping the Build Trap: How Effective Product Management Creates Real Value</em></a>.</p> <p>Melissa does many things, including hosting the podcast <a href="https://podcasts.apple.com/us/podcast/product-thinking/id1550800132?itsct=podcast_box_link&amp;itscg=30200&amp;ls=1&amp;at=1001l36si"><em>Product Thinking with Melissa Perri</em>.</a> She is Founder &amp; CEO of <a href="https://produxlabs.com/">Produx Labs</a>. Melissa created the online school <a href="https://productinstitute.com/">Product Institute</a>, where she has shared her scientific approach to Product Management with over 3500 students. She also started a program called the <a href="https://www.cpoaccelerator.com/">CPO Accelerator</a>.</p> <p>In 2019, Melissa was appointed to the faculty of Harvard Business School to teach Product Management in the MBA program.</p> <p>Melissa is a highly sought-after keynote speaker, having addressed audiences in over 35 countries.&nbsp;She has a B.S. in Operations Research and Information Engineering from Cornell University.</p> <p>In today's episode, Melissa shares her “favorite mistake” story related to working for a software company, where they produced a big requirements document and then built software that, basically, nobody wanted to use. People SAY they’ll use it, but really??</p> <p>Other topics and questions:</p> <ul> <li>How do we know if it’s a great startup idea?</li> <li>The&nbsp;Highest Paid Person's Opinion?</li> <li>Risk of creating smaller batches but not being open to experiments not working out</li> <li>*MVP – minimum viable product</li> <li>