Social Selling Programs with Brynne Tillman | Interview

There are hardly any topics in B2B sales that are more polarising than social selling.  Our guest in this week's episode has successfully launched high-performing social selling programs for many of her enterprise clients. Today she will share her 8 Stages of Rolling Out a LinkedIn & Social Selling Program. Please welcome, the CEO of Social Sales Link, https://www.linkedin.com/in/brynnetillman/ (Brynne Tillman)! These are some of the questions we're discussing: What are the steps involved in getting a social selling program off the ground? Do you see those activity-related KPIs are then related back to revenue down the track? What are the next steps after sales leaders have worked through the KPIs? Do you see that a lot of organisations have a clear idea where their buyers are based on the granular data available? What do you do once you have the tech stack sorted? What is the purpose of a playbook? How long does it typically take until sales teams see the benefits of a social selling program? Here are some of the resources referenced in this episode. Connect with Brynne Tillman online: https://www.linkedin.com/in/brynnetillman/ (https://www.linkedin.com/in/brynnetillman/) Connect with Felix Krueger online:https://www.linkedin.com/in/hfkrueger/ ( https://www.linkedin.com/in/hfkrueger/) Sales enablement resources brought to you by FFWD: https://www.goffwd.com/learn (https://www.goffwd.com/learn) Claim your free Sales Enablement assessment valued at $1000: https://www.goffwd.com/podcast (https://www.goffwd.com/podcast) Get Magical (free app for templates): https://www.getmagical.com/ (https://www.getmagical.com/) Where to find The State of Sales Enablement: Website (subscriber exclusives can be found here) -http://thestateofsalesenablement.com/ ( http://thestateofsalesenablement.com/) LinkedIn -https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/ ( https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/) Apple Podcasts -https://podcasts.apple.co