Social Media Marketing x Analytics, with Benjamin Kepner

<p>In this episode I sat down with <a href='https://www.linkedin.com/in/benjaminkepner/'>Benjamin Kepner, CEO of Global Social Media Marketing</a>. We discuss marketing using first party data, the importance of attribution models in marketing, paid versus organic marketing analytics, full funnel metrics, A/B testing, growth hacks for marketers and sales professionals, limits to marketing automation, social media marketing, and more. <a href='https://www.youtube.com/watch?v=sJNMmRKCjGg'>Learn more about Global Social Media Marketing here.</a></p> <p class="p1" style="text-align:center;">Join the discussion below! </p> <p class="p3" style="text-align:center;"><a href='https://twitter.com/mxapodcast'>Twitter</a>          |          <a href='https://www.linkedin.com/groups/12544814/'>LinkedIn</a></p> <p class="p1">Listen to more episodes on the <a href='https://mxa.podbean.com/'>Marketing x Analytics Homepage</a>. Transcribed episodes of Marketing x Analytics are available on <a href='https://app.podscribe.ai/episode/83030540'>Podscribe.com</a>.</p> <p class="p1">All view are our own.</p>