Social Media Marketing for Nursing Homes

<p>So let's say it as it is. </p><p>Social media marketing is not magic. </p><p>You don't just press a few buttons, get some engagement and your business soars through the roof. </p><p>It's not that simple. </p><p>A good content strategy does give you a fantastic way to provide value and engage with your target audience. It will encourage them to take the next step you'd like them to take. </p><p>This can mean applying for a job, coming for a tour, writing a nice review, or whatever you're focusing on at the time. </p><p><strong>Know The Turf</strong></p><p><i><strong>Facebook</strong></i></p><p>Facebook is great to potential residents, their adult children/decision-makers and even some of your staff in more rural areas. But Facebook is pay to play and without boosting (paying) your content you will likely see little traction.</p><p>Facebook is great for posting jobs - especially for nurses and CNAs. Generally, they're on Facebook and will notice those posts.</p><p>Facebook is for residents and their adult decisions maker children.  Staff of rural communities will be there as well. </p><p><i><strong>Instagram</strong></i></p><p>Instagram is great for displaying company culture. </p><p>Some facilities have 0ne employee who takes over the account for the day to give a glimpse into what it's like to be a part of the team to attract new staff to the team. </p><p><i><strong>Twitter</strong></i></p><p>Twitter? Not really. </p><p>Maybe for the CEO or for a large brand to influence government policy and regulations. But for hiring purposes as well as census building it probably won't do too much. </p><p><strong>Final Words</strong></p><p>Don't focus on the shiny things. Stay focused on what's working and double down on it. </p><p><strong>Follow Wendy! </strong></p><ul><li><a href="https://www.linkedin.com/in/wendy-margolin/" target="_blank">LinkedIn</a></li><li><a href="https://sparkrmarketing.com/" target="_blank">SparkrMarketing.com</a></li></ul><p><strong>Never Miss an Episode!</strong></p><p>Join our email list <a hr