Social Media Management

<p>We discuss a topic we’re asked about all the time in regard to Small Business Marketing - Social Media. </p> <p>Obviously this is a big topic, so today we’re going to focus at a high level on what social media platforms are working, why social media is important, and how small businesses can most effectively leverage social media.</p> <p>We’ll do deeper dives into specific social media platforms including Facebook and Instagram in future episodes.</p> <p>Topics discussed:</p> <ul><li>What social media platforms are most important right now for small businesses?</li><li>Does social media help drive traffic back to the website? How can you even track something like that?</li><li>What kinds of posts should a business post and what types should they avoid?</li><li>Content curation has been an effective strategy for many businesses. What is it and is it still effective?</li><li>Let’s talk about social media reach - is it an effective way to reach your ideal customer? </li><li>Is there a recommended content mix that works for most businesses?</li><li>How important is it to advertise on social media platforms?</li><li>What social media platforms should you advertise on?</li><li>We’ve talked about the customer value journey in past episodes. In what stages does social media seem to work the best as a tactic?</li><li>How does a small business with a limited budget choose between building a sales funnel, doing search engine optimization, or using social media as their primary channel?</li><li>Is social media a big difference maker for small businesses?</li></ul>